SEOGEEKS

SEO at the website development stage

Launching SEO at the website development stage is a smart decision that helps you achieve strong search rankings faster and more cost-effectively. By choosing this approach, you don’t just get a visually appealing website — you get a fully functional project that meets search engine requirements and is ready for rapid growth from the very start.

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SEO Health

Excellent

Projects

150+

8+ years of SEO experience

Why SEO is implemented

at the website development stage

01

A strong foundation for effective SEO

At the website creation stage, it is essential to build a clear structure, optimized meta tags, and technically correct functionality. This approach eliminates unnecessary revisions in the future and allows search engines to immediately recognize your website’s reliability, quality, and readiness for ranking.

02

Increased organic traffic

When your website meets Google’s requirements from the first days after launch, it gets indexed faster and ranks higher. This leads to steady growth in organic traffic and an increase in relevant, high-intent users. In contrast, fixing mistakes after launch slows down promotion and delays achieving top positions.

03

Building a positive brand image

A fast, user-friendly, and technically optimized website creates a positive brand image on multiple levels. It appeals to users, builds trust with search engines, and provides a solid foundation for SEO specialists and paid advertising campaigns.

04

Saving time and budget

The easiest way to save time and money is to build a high-quality product from the start. Implementing SEO during website development helps avoid costly rework later. There is no need to adapt the site to search engine requirements after launch, allowing you to invest saved resources into marketing and advertising.

05

Improved website structure and navigation

By building the right website structure and distributing page authority correctly from the beginning, you create a solution that works equally well for search engine crawlers, users, and site administrators. While visitors navigate the website effortlessly, search bots can crawl and index it efficiently.

06

Improved website loading speed

Sometimes fractions of a second determine whether a user stays on the page and whether search engines consider it valuable. Image compression, code minification, proper hosting selection, and cache configuration — addressing these factors before launch significantly increases the website’s chances of fast and sustainable growth.

Timelines and cost of SEO at the website development stage

The cost of SEO from scratch depends on several factors: project size, number of website pages, and niche competitiveness. The target geography also affects pricing — promoting a website locally, nationally, in the US, or across European markets requires different scopes of work. These factors also influence timelines. SEO preparation at the development stage typically takes around 21 business days. After implementation, we can proceed with ongoing SEO services. By continuously monitoring and improving rankings, we adapt the strategy to user behavior, search engine algorithm updates, and your business goals.

Basic

$1200 / mo.
  • Semantic core (number of pages: 30)
  • Site structure
  • URL architecture analysis
  • Market analysis (competitors)
  • Technical optimization
  • Commercial factors / E-E-A-T
  • Creating technical specifications or optimizing content for landing pages (Neuronwriter) - (10 pages)
  • Creating technical specifications for blog posts (Neuronwriter) - (5 articles)
  • Recommendations for managing your backlink profile
  • Meta tags
  • Recommendations for Core Web Vitals
  • Content audit
  • Verification of proper implementation within 3 months
Popular

Enterprise

$1800 / mo.
  • Semantic core (number of pages: 100)
  • Site structure
  • URL architecture analysis
  • Market analysis (competitors)
  • Technical optimization
  • Commercial factors / E-E-A-T
  • Usability, recommendations for improvement
  • Creating layouts for new pages being created
  • Creating technical specifications or optimizing content for landing pages (Neuronwriter) - (20 pages)
  • Creating technical specifications for blog posts (Neuronwriter) - (10 articles)
  • Developing recommendations for Local SEO
  • Recommendations for managing your backlink profile
  • Meta tags
  • Recommendations for Core Web Vitals
  • Content audit
  • 6- to 12-month SEO strategy
  • Verification of the accuracy of the audit during the year

Key SEO steps

at the website developing phase

01

Creating a website launch guidelines document

SEO at the development stage starts with a detailed document that developers follow while preparing the website for release. It defines requirements for performance, security, mobile responsiveness, as well as rules for robots.txt and the XML sitemap. This step is often preceded by niche analysis and search intent research.

02

Keyword research and semantic core preparation

At this stage, we collect all search queries potential customers may use to find your business. This dataset can include thousands of keywords, which we group by topic, search volume, and commercial intent. The semantic core becomes the foundation for further website promotion and serves as the basis for its structure.

03

Website structure development

When building the structure of a future website, we rely on prepared keyword data and real user needs. Based on this, we create categories and subcategories, informational pages, and landing pages targeting priority search queries. A well-designed structure makes the website intuitive and easy to navigate for users.

04

Backlink profile analysis

To build an effective website promotion strategy, we analyze the backlink profile of your website and your competitors. If you have an existing website, it is also included in the analysis. At this stage, we identify the most effective link sources, uncover strengths and weaknesses in competitors’ link-building strategies, and select the most appropriate methods for building a strong and sustainable backlink profile.

05

Content strategy and recommendations

Based on the results of the previous steps, we define a clear vision for the website’s content. We prepare recommendations for content structure, article topics, and text length for categories, product pages, blog posts, and other sections. A detailed content brief is created for copywriters, taking target keywords and search intent into account.

06

Reporting and implementation review

Our goal is not only to provide recommendations, but also to ensure they are implemented correctly and deliver measurable results. We review all applied changes, assess whether the final structure and content meet SEO requirements, and document the results in a report. This report becomes the starting point for further SEO work and ongoing website growth.

What our clients say

”
Thank you to the SEOGeeks team for their fruitful cooperation over the past few years. Thanks to the joint efforts of the development teams and SEOGeeks, the website is at the top of the search results and consistently attracts interested customers. I recommend this agency team for cooperation!
viktoriya-rudenko

Victoria Rudenko

CEO & Founder Easy Travel Abroad

dynasty-stomotology
”
I represent RotoEuroplast, a manufacturer of plastic products and solutions for industry, where a steady stream of new customers and partners directly depends on the company's visibility on the internet. When choosing a search engine optimization contractor, it was important for us to find a team that not only performs standard SEO tasks, but also truly understands business processes and knows how to work with industrial topics. The specialists analyzed the structure of our resource, the competitive environment, and the semantics of the industry in detail, and then proposed a clear and well-founded promotion strategy. I would especially like to note the professionalism of the SEO specialists: they explain every decision, offer effective technical and content improvements, and always focus on long-term results.
melnik-ivan-rotoeropplast

Ivan Melnik

General Manager of RotoEuroplast

roto_logo
”
At Digiway, we develop digital products and understand how important it is to take search engine requirements into account at the website creation stage. That is why, when developing our own website, we decided to bring in external specialists to carry out SEO during the development stage. The specialists conducted a detailed analysis of the future structure of the website and prepared recommendations on page architecture, internal linking, semantic core formation, and technical parameters that directly affect further promotion in search engines. We would like to separately note the expertise of the team — all recommendations were well-reasoned, structured, and adapted to the real tasks of the project and the specifics of development.
yana-lytvynenko-digiway

Yana Lytvynenko

Founder & CTO - Digiway

digiway-dev
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FAQ

Answers to frequently asked questions

The price is determined by the scope of work, which depends on project complexity, scale, number of pages, target geography, and competitor positioning.

We provide detailed reports showing completed tasks, ongoing work, and current results.

SEO typically shows the first results within 1–2 months after the website launch. Stable growth usually begins after 2–3 months, depending on project specifics and external factors.

Our guarantee is continuous SEO support. With proper implementation and stable market conditions, results become visible within the first months. If market conditions, algorithms, or user behavior change, we promptly adapt the strategy.

The preparation stage includes competitor analysis, goal alignment, current website review (if applicable), and a detailed action plan. This process takes approximately 21 business days.

The optimal approach is to involve SEO specialists at the very beginning of website development.

Skipping SEO at the start and implementing it only after launch can lead to additional time and financial costs. You may need to rebuild the site structure, rewrite content, and adjust the SEO strategy. While it is possible to proceed without SEO initially, it usually results in higher long-term expenses.

SEO specialists and developers work in parallel. The website structure is built around keyword research from the start, and content is created according to search engine requirements. This approach accelerates indexing, ranking, and traffic growth.

We require information about your business, target audience, target locations, and website goals. If you already have a live website, access and analytics data will also be needed.

Both internal and external factors matter. Industry specifics, competitor strategies, and user behavior are just as important as website structure, code quality, keyword complexity, and business objectives.

Google prioritizes high-quality mobile experiences. We implement responsive design, mobile-friendly navigation, and technical optimizations to ensure fast loading and usability across smartphones and tablets.

Why Is SEO Needed at the Development Stage If On-Page Optimization Will Be Done Later?

Close collaboration between developers and SEO specialists during website creation is the most effective strategy. This approach helps eliminate many technical issues from the start, while the site structure and content are built around a well-prepared keyword strategy. As a result, a logical user journey is formed, pages load quickly, and the website launches in a state that is highly attractive to search engines.

This work does not replace further on-page optimization — it creates a solid foundation for it. Both stages are part of a comprehensive SEO strategy, as optimization is not a one-time task but an ongoing process. In addition, every project is influenced by external factors such as market conditions, user behavior, and competitors. These factors require continuous analysis, improvement of behavioral metrics, content expansion, and internal linking.

What Is Included in SEO at the Website Development Stage

SEO during website development is a comprehensive process carried out jointly by SEO specialists and developers. It includes competitor analysis, keyword research, and website structure planning. Website design is created with SEO requirements in mind from the very beginning. At the next stage, the backlink profile is analyzed and high-quality content is prepared.

Who Should Order SEO During Website Development

This service is relevant for any project focused on fast and sustainable customer acquisition. SEO during website development is especially valuable for businesses operating in highly competitive niches, where delays can result in lost market opportunities.

Ordering SEO at the website creation stage is recommended for:

  • eCommerce websites and online stores;
  • service-based websites (beauty salons, language schools, repair services, and more);
  • startups and new digital products;
  • personal brands and experts building online visibility.

SEO optimization during development is effective for both local and international businesses. The scope of work and the speed of ranking growth depend on the target market and geographic focus.

Does SEO During Website Development Include Website Migration?

Yes, if you already have an existing website, we handle the migration process as part of SEO at the development stage. This includes creating a complete list of permanent redirects to the new domain. If your previous website structure was effective, we preserve it as much as possible to maintain existing traffic and SEO performance. As a result, your new website can achieve strong rankings in a significantly shorter timeframe.

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