Collecting the semantic core of the site
A well-curated semantic core is the foundation for all subsequent SEO efforts. It forms the basis for a website structure that is clear to both users and search engine crawlers, and it guides the creation of relevant content. Collection a semantic core is the first and most important step toward reaching the top of Google.
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8+ years of SEO experience
Why do we need a semantic core?
Collecting semantic core for a website addresses a number of key challenges related to website optimization, achieving top search rankings, and increasing revenue.
Development of a website promotion strategy
Regardless of the niche or scale of the project, you need to collect a semantic core for your website in order to create a clear promotion strategy. Semantics helps determine which keywords and phrases to focus on in order to outrank competitors in search results and attract your target audience.
Developing the website structure
When a well-chosen semantic core (SC) forms the foundation of a website’s structure, it makes the site user-friendly and builds trust with search engines. In addition, the SC can serve as a source of ideas for creating new pages.
SEO copywriting
Content written with a focus on high-quality keywords from semantic will be both relevant to users’ interests and beneficial for your website’s search engine rankings. This ultimately helps you achieve your business goals.
Meta-tags generation
Proper meta tags (title, description, headings, and subheadings of various levels) are important for a website’s search engine ranking and the click-through rate of search snippets. This is literally the first thing a person sees when they find your website in a search result.
Improvement in the website's search engine rankings
Properly organizing keywords by category, information pages, headings, and subheadings helps you reach the top of search results and maintain that position. Improved rankings lead to an increase in organic traffic.
Generating new pages
Compiling a semantic core for your website can reveal new search queries you never even knew existed. You can use these to create useful blog posts, additional commercial pages, or even launch a promising new line of business.
Improving relevance
The strategic use of keywords in website content makes it truly useful and engaging for visitors. This, in turn, increases the likelihood of clicks and conversions. Additionally, relevant content is essential for optimizing Google AdWords campaigns, improving ad click-through rates (CTR) and boosting the return on investment (ROI) of advertising campaigns.
Increased website visibility
You can rank your website at the top not only for commercial search terms. You can also be visible for informational, multimedia, and other search terms, driving more traffic and increasing brand awareness.
Increased conversion rates
Because the content is relevant to users' search queries, the number of visitors who come to the site to perform a specific action increases. If the website is well-designed and optimized, the percentage of visitors who make a purchase, call, or request a callback will continue to grow.
Maximum audience reach
The target audience is often diverse. Potential customers have different purchasing scenarios. For example, some are ready to buy immediately after finding the right product or service. For others, it’s important to first gather useful information, read related articles, and look at photos. Still others may not even know they need your product, but they want to prepare for something—such as a trip—and you sell comfortable travel pillows. Therefore, using different groups of keywords and creating content based on them helps maximize your reach among your target audience.
How much does semantic core collection cost?
The cost of selecting a semantic core depends on the number of pages, the target region, and the level of competition in the niche. For example, for a niche online store catering to artists, the semantic core will be significantly smaller than for a large marketplace selling home goods. The cost of creating a semantic core will also vary depending on whether the business’s scope covers a single region or the entire country. Prices for a semantic core vary depending on the type of project; you can send us a request to receive a quote for your project. The cost of a semantic core starts at $300.
Final price is calculated after the project audit
What is included
in the semantic core development service
Defining goals and objectives
Whether you want to increase sales of goods and services through your website, promote your personal blog, or improve your business’s image—this determines which segment of your target audience you should focus on first and which keywords should be prioritized.
Defining landing pages
You can promote either all pages of the website or just a few. However, at this stage, it’s important to set priorities so that you can allocate keywords appropriately and avoid creating competition among the pages.
Analysis of search results statistics
The more competitive the niche, the greater the external influence on your website. That is why it is important for us to analyze all the top-ranking websites, their content, and the semantic core of your competitors, as well as identify their strengths and weaknesses.
Determining the competitiveness of queries
The more competitive a search query is, the harder it is to rank at the top for it, but the more targeted traffic it will bring. Competitiveness is influenced by a variety of factors: the number of websites using the keyword, the quality of content containing it, its inclusion in the title and description, and its geographical relevance.
Compilation of basic keyword queries
Using Ahrefs, Serpstat, and Google Ads, we compile an initial list of keywords that your target audience might use to find you. The number of core keywords can range from a few hundred to several thousand, depending on the website’s subject matter, the scale of the business, and the promotion goals.
Expanding the semantic core
We add medium- and low-frequency queries, as well as LSI keywords (related phrases), to the compiled database. This process forms a semantic core tailored to the audience’s various search intentions.
Filter search queries
We review the website’s semantic core once again and filter out irrelevant search queries. We compile a list of negative keywords—those that won’t drive non-targeted traffic. For example, if you create high-end design projects, the query “download an interior design project for free” won’t be relevant to you.
Clustering of the semantic core
At this stage, keywords are divided from one large group into several much more logical ones. We group queries based on common characteristics: user intent (buy, sell, find, download), interest in a specific product, location, brand, and so on. Clustering helps distribute keywords across the relevant pages of the website.
Final approval
We are presenting the results of the semantic core selection for the client’s website. Once these have been approved, we can move on to creating the site structure and content plan.
What our clients say
Victoria Rudenko
CEO & Founder Easy Travel Abroad
Ivan Melnik
General Manager of RotoEuroplast
Yana Lytvynenko
Founder & CTO - Digiway
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Why you should order keyword research from SEOGeeks
Effective SEO is built on a sound strategy and systematic work. This is precisely the approach we follow when working with websites across various niches. That’s why, before we begin, we analyze your project, define your goals, and outline the tasks. Based on these, we determine what kind of semantic core we’ll need. For example, the semantic core for an online store will mainly be based on commercial queries, while informational and non-commercial keywords will be important for developing a personal blog.
SEO Geeks is a team of professionals with the experience to find solutions for projects of any complexity. When you order a semantic core from us, you get a solid foundation for your website’s SEO promotion.
Profitability
The use of up-to-date services, ROMI calculations, break-even point analysis, and performance forecasting enable the client to gain a clear understanding of the investment required for building a semantic core and developing the website structure.
Personalized approach
Each project is considered on a case-by-case basis. The semantic core is developed through a process of full immersion in the client’s project.
Middle+ specialists
Our team consists exclusively of qualified professionals with many years of experience.
FAQ
Answers to frequently asked questions
A semantic core is essential for building a proper website structure, optimizing the site internally, writing relevant content, and developing a promotion strategy.
Based on monthly search volume, keywords are classified as high-, medium-, and low-volume. Based on audience intent, they can be commercial, non-commercial, transactional, or navigational. Based on geographic location, they are classified as location-based and non-location-based.
The core set of search queries is established during the first month of the project; thereafter, as we delve deeper into the subject matter and analyze competitors, we identify new growth opportunities and add new clusters of queries if any have been missed. The exact timeline depends on the scope of the project.
The price for compiling a semantic core is determined based on the scope of the project, the number of pages, the level of competition in the niche, and the target region. Before ordering a semantic core compilation service, you can find out the exact cost for your project by contacting our team.
First, we define the project’s goals and objectives. Then, using professional services, we gather a set of core keywords, expand the keyword list, filter out irrelevant terms, and cluster them based on keyword frequency and other relevant metrics.
You can order this service right now from SEO Geeks. We have experience working with websites of varying levels of complexity across virtually any niche and in various locations.
It all depends on the nature of the business, the impact of seasonality and other changes, and the actions of competitors. On average, it is recommended to update the semantic core once every six months to keep search volumes up to date and identify new search queries within the topic.
Ideally, this should be done before launching the website and starting any other SEO work.
Since semantics is the foundation of SEO, it’s best to leave it to the professionals, just as you would with laying a building’s foundation. You can certainly put it together yourself, and you can even find instructions on how to do so. However, every individual project has its own nuances, and experience and strong SEO skills are essential for navigating them.
Selecting the right keywords is essential for creating a well-structured website, writing high-quality SEO content, and ensuring the site is appealing to both internet users and search engines.
The number of keys depends on your field of activity and the scope of the project. For example, for a local art studio, this number would be a few hundred, while for a nationwide marketplace, it would be a few thousand.
First and foremost, it is important to understand your goals and the intentions of your target audience. Competitiveness, geography, and search frequency are also important factors.
There are plenty of such offers online, but none of them take into account the specifics of your project. Cutting corners at this stage of promotion can lead to missteps down the line and additional costs.
The compiled semantic data will help answer this question. Based on this data, you can create new pages if it’s relevant to your business.
For an online store, commercial search queries are the most important. They typically include words such as “price,” “buy,” “order,” “with delivery,” “affordable,” and so on.
First, all potentially useful search queries are collected and then grouped into clusters based on specific criteria. During the clustering process, keywords are grouped by content and search intent. In other words, clustering is the stage that follows data collection.
We use services such as Ahrefs, Serpstat, and Google Ads to compile a semantic core.
Indeed, gathering keywords, grouping them correctly, and implementing them on the website is essential for a large online store. This will help create user-friendly navigation, improve page relevance, and simplify the process of ranking highly for relevant search queries.
Yes, clustered semantics is a structure. And once the core has been developed, we create a MindMap visualization of the structure for our clients.
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